This cocktail bar concept is rooted in the insight that people are more likely to lose personal items while under the influence of alcohol. The space doubles as both a bar and a centralized lost-and-found hub, where guests can report missing belongings or return items they’ve discovered—turning an everyday inconvenience into a shared, community-driven experience.

The visual identity balances sophistication with a sense of play. An elevated aesthetic reflects the cocktail bar setting, while subtle, whimsical elements reinforce the concept’s lighthearted nature. The pin icon serves as a central motif, symbolizing the phrase “X marks the spot” and reinforcing the idea of locating what’s been lost.